Social Media

Social Media for Health Professionals

Are you a health professional on social media? This topic is for you. Still not convinced you need this? Have you ever seen your workplace social media policy and thought “I never want to touch social media again?!” or are you completely unaware of your workplace policy on social media use as a health professional? In this workshop we will cover the benefits and risks of social media, and explore how you can strategically leverage social media as an educational tool. We will use case studies, relevant resources and more to give you the confidence to tackle social media in style.

This workshop is for you if you are wanting to:

• Find your why on social media

• Understand different platforms and the right one for you

• Develop strategies to support your mental health when using social media

The Good Influencer: Tips and strategies for social media influencing

As a health professional or science influencer, the stakes are high when having a presence on social media. The ramifications, even if inadvertent, can have financial and reputational cost. In this workshop, we walk through legal and ethical considerations of social media use. Specifically, I present 5 principles of ethical social media practice, exploring the finer details of expectations on you as a professional. 

In this workshop, we will achieve the following:

• Define the five principles of ethical social media practice

• Identify relevant legislation (such as the TGA Code of Advertising)

• Explore case study examples of ethical and unethical practice

• Feel confident to avoid inadvertently making legal breaches

You should join this webinar if you…

• Are a health influencer on social media

• Run a health/science business using social media 

• Manage staff who use social media for health/science

Science Communication Fundamentals

For many scientists and health professionals, using social media to engage with the public about science became “a thing” during the pandemic. Whether on purpose or by accident, many became disseminators of science. But what if we were more than disseminators? Science communication presents us as health professionals an opportunity to engage in dialogue, shift some of the power imbalances, and create space for the patient’s voice.

In this session, we will: 

• Define science communication

• Discuss relevant theories of science communication 

• Identify practical examples of effective science communication 

• Discuss important considerations for science communicating with maximal impact

You should join this webinar if you…

• Are a health professional/scientist disseminating health messages online

• Want to understand the evidence for effective science communication 

  Science Communication:  Building trust, maintaining empathy?

  Science communication is a specialist field in its own right, however, there are strategies from education that we can draw from. Have you ever wondered how to engage people in meaningful conversations? Or how to be empathetic in communication? In this workshop we will work through practical issues related to effective science communication. We will:

• Discuss education science applicable to science communication

• Define trust and credibility in the context of science communication

• Explore potential unintended consequences of science communication

• Identify practical strategies for managing boundaries in communication (such as misinformation, bullying and more)

• In this workshop, you will bring a draft or completed piece of your own science communication to consider for discussion.

  
  
  

Critical Appraisal of Online Content